Absatzsteigerung durch Design. Marktforschung und by Patrick Köck PDF

By Patrick Köck

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - advertising and marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, notice: 1,7, Ostbayerische Technische Hochschule Regensburg (Fakultät Betriebswirtschaft), Veranstaltung: Marktforschung und Marketingcontrolling, Sprache: Deutsch, summary: Die Schokoladenmarke Ritter game setzt kontinuierlich auf Neuerungen. Nur so gelang es der Schokoladenmarke immer mehr den Absatz und den Bekanntheitsgrad zu steigern.
Pünktlich zur FIFA Fußball Weltmeisterschaft 2014 in Brasilien sollte das Produktdesign der quadratförmigen Schokolade dementsprechend kreativ gestaltet werden. Das Unternehmen vertreibt in ganz Deutschland die Ritter activity Schokolade und sah die Großsportveranstaltung als eine echte probability, den Absatz durch ein verbessertes layout zu stärken. Damit das Unternehmen das Ziel bestmöglich erreicht, hat Ritter game die Kommunikationskampagne „Der four. Stern für UNS“ entwickelt.
Diese Studienarbeit soll daher das Thema "Marktforschung und Marketingcontrolling" am Fallbeispiel Ritter game darstellen und geht darauf ein, wie deren Absatz durch ein verbessertes layout gestärkt werden kann.

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Absatzsteigerung durch Design. Marktforschung und Marketingcontrolling am Beispiel Ritter Sport (German Edition) by Patrick Köck


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