Get African American Hair and its role in Advertising, Black PDF

By Sandra Radtke

Seminar paper from the 12 months 2003 within the topic American reviews - tradition and utilized Geography, grade: 1,2, Dresden Technical collage, direction: American tradition of intake, five entries within the bibliography, language: English, summary: during this paper for the seminar "The American tradition of Consumption", i would like to house the advanced subject of African American hair. In 1992, African americans received 34% of all offered hair care items within the usa. They spent three times as a lot cash in this than the other shopper staff. nearly all of the bought items have been hair relaxers (Rooks, p.117).
These are just figures, yet they reveal how vital hair is to African americans. i would like to provide an explanation for the roots of this value within the first bankruptcy and express how the way in which hair was once rated replaced through the occasions of slavery. Then, i need to check ads for black hair remedy items via white- and black-owned companies to determine whether or not they fluctuate of their options and the way powerful their effect at the shoppers was once and nonetheless is. The 3rd bankruptcy will take care of hair dressing as a occupation selection. In end, i want to aim to supply solutions for the query why African americans could believe the urge to alter their hair’s texture at all.

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African American Hair and its role in Advertising, Black Women's Careers, and Consumption Behavior by Sandra Radtke


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